1. Introduction

Welcome to Intend. This Privacy Policy explains how Spring Dating Ltd (“we”, “us”, “our”) collects, uses, shares, and protects your personal data when you use the Intend dating platform, accessible at intenddating.com and through our mobile applications (collectively, the “Service”).

Intend is a dating platform that helps people find meaningful connections based on compatibility, desires, and relationship preferences. We recognise that this means you may share highly sensitive and intimate information with us. We take this responsibility seriously and are committed to protecting your privacy with the highest standards of care.

By creating an account or using our Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Service.

2. Data Controller

The data controller responsible for your personal data is:

Spring Dating Ltd

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at: support@intenddating.com.

3. Data We Collect

3.1 Account and Profile Information

When you create an account, we collect:

  • Identity data: name, date of birth, gender identity, sexual orientation
  • Contact data: email address
  • Location data: country and city (as provided by you)
  • Profile content: biography, career information, personal interests, personality traits, appearance details, and photographs

3.2 Special Category Data (Sensitive Personal Data)

Some of the personal information you provide — including information relating to your sexual orientation, sexual preferences, and sex life, as well as any other sensitive information you may choose to include in your profile — is treated as special category personal data under Article 9 of the UK and EU General Data Protection Regulation (GDPR).

By completing and sharing your profile information, you give your explicit consent for us to process this data for the purposes of providing the Service. This processing may involve the use of automated systems, including large language models and other artificial intelligence technologies, to help operate and improve the Service. We will not share this data with anyone other than in accordance with this Privacy Policy. You may withdraw your consent and delete this information at any time by editing your profile or deleting your account.

3.3 Photographs

We collect photographs you upload during the onboarding process. Photos are required for identity verification and matching quality. By default, your photos are set to private and are not visible to other users unless you choose to make them public or grant access to specific users through our photo request system.

3.4 Usage and Interaction Data

We collect information about how you interact with the Service, such as your activity, the content you view, messages you exchange with other users, and the dates and times of your activity.

3.5 Technical Data

We automatically collect:

  • IP address and approximate location derived from it
  • Browser type, operating system, and device information
  • Log data including access times, pages viewed, and referring URLs

4. How We Use Your Data

4.1 Providing the Service

  • To create and display your profile to other users of the Service
  • To show you other profiles and help you discover compatible people
  • To facilitate communication between users who have mutually expressed interest
  • To manage your photo visibility and privacy preferences

4.2 Safety and Moderation

  • To detect and prevent abusive, fraudulent, or harmful behaviour
  • To enforce our terms of service, including suspending or banning accounts where necessary

4.3 Service Improvement

  • To improve our matching algorithm and user experience
  • To analyse usage patterns and fix technical issues
  • To develop new features based on aggregated, anonymised usage data

4.4 Communication

  • To send service-related notifications (e.g. new match, message received, photo request)
  • To send administrative communications about your account or changes to our policies

5. Legal Bases for Processing

We process your personal data on the following legal grounds under the GDPR:

  • Consent (Article 6(1)(a) and Article 9(2)(a)): For the processing of special category data relating to your sexual life and preferences. You provide this consent by completing and sharing your profile. You can withdraw consent at any time.
  • Performance of a contract (Article 6(1)(b)): To provide the Service to you as described in our Terms of Service, including creating your profile, facilitating matches, and enabling messaging.
  • Legitimate interests (Article 6(1)(f)): For safety and security purposes, fraud prevention, service improvement, and analytics, where these interests are not overridden by your rights. Given the sensitivity of data on our platform, we apply a heightened standard when relying on this basis.
  • Legal obligation (Article 6(1)(c)): Where we are required to process data to comply with applicable laws, regulations, or lawful requests from authorities.

6. How We Share Your Data

We are committed to minimising the sharing of your personal data, especially your sensitive information. We share data only in the following circumstances:

6.1 With Other Users

Your profile information (excluding private photos) is visible to other users of the Service. You control the visibility of your photographs through our privacy settings. Messages are shared only with the users you are communicating with.

6.2 Service Providers

We use carefully selected third-party service providers to help us operate the Service, including for hosting, infrastructure, AI processing, and analytics. All service providers are bound by data processing agreements and are required to protect your data in accordance with applicable law. Where service providers process data outside the European Economic Area, appropriate safeguards are in place.

6.3 Legal Requirements

We may disclose your data where required by law, regulation, legal process, or enforceable governmental request. We will attempt to notify you of such requests where legally permitted.

6.4 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

6.5 What We Do Not Do

  • We do not sell your personal data to any third party, ever.
  • We do not share your special category data with advertisers or data brokers.
  • We do not use your data for targeted advertising. Intend does not display third-party advertisements.

7. Data Retention

We retain your personal data for as long as your account is active and as needed to provide the Service. Specifically:

  • Active accounts: Your profile data, messages, and interaction history are retained while your account remains active.
  • Deleted accounts: When you delete your account, we will delete or anonymise your personal data within 30 days, except where we are required to retain certain data for legal, regulatory, or fraud prevention purposes (up to 12 months after deletion).
  • Moderation records: Records of bans and serious violations may be retained for up to 24 months to protect the safety of our community.
  • Technical logs: Server logs containing IP addresses and usage data are retained for up to 90 days.

8. Your Rights

Under the GDPR and applicable UK data protection law, you have the following rights:

  • Right of access: You can request a copy of all personal data we hold about you.
  • Right to rectification: You can update or correct your data through your profile settings or by contacting us.
  • Right to erasure: You can request deletion of your personal data. You can also delete your account directly through the app.
  • Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
  • Right to data portability: You can request your data in a structured, commonly used, machine-readable format.
  • Right to object: You can object to processing based on our legitimate interests.
  • Right to withdraw consent: Where processing is based on consent (including for special category data), you may withdraw consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.
  • Right to lodge a complaint: You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local supervisory authority.

To exercise any of these rights, contact us at support@intenddating.com. We will respond within 30 days.

9. Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Encryption of data in transit and at rest
  • Access controls to ensure users can only access data they are authorised to see
  • Regular security reviews and updates
  • Strict access controls for internal team members

While we take extensive measures to protect your data, no system is completely secure. If you become aware of any security vulnerability, please report it to support@intenddating.com immediately.

10. International Data Transfers

Our primary infrastructure is hosted within the European Economic Area. Where data is processed outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission, or equivalent protections under UK data protection law.

11. Age Restrictions

Intend is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we discover that we have inadvertently collected data from a minor, we will delete it immediately. If you believe a minor has provided us with personal data, please contact us at support@intenddating.com.

12. Additional Information for US Residents

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These include:

  • Right to know: The categories and specific pieces of personal information we have collected about you.
  • Right to delete: Request deletion of your personal information.
  • Right to opt out of sale: We do not sell your personal information. No opt-out is necessary.
  • Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.
  • Sensitive personal information: Information relating to your sex life and sexual preferences constitutes sensitive personal information under the CPRA. We process this data only for the purposes of providing the Service and do not use it for purposes beyond what is necessary.

To exercise your rights, contact us at support@intenddating.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the Service or by email before the changes take effect. We encourage you to review this policy periodically.

The “Last updated” date at the top of this policy indicates when it was most recently revised.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Spring Dating Ltd
Email: support@intenddating.com
Website: intenddating.com